Jessica Jordana
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The #1 Myth of Developing a Brand Voice
The #1 Myth of Developing a Brand Voice

In today’s marketing world, you need a voice—but it has to be one that you FIND from within rather than one you make up from thin air.

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Find Your Voice, Copy Tips, Business TipsJessica PaxsonOctober 24, 2019Comment
When to Hire a Copywriter (and how to know if you need one!)
When to Hire a Copywriter (and how to know if you need one!)

Copy holding you back from booking dream clients or launching a shiny new website? Find out if you need a copywriter, and when the best time is to hire one.



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Jessica PaxsonOctober 16, 2019Comment
3 Steps to Train Your Audience to Engage with Your Content
3 Steps to Train Your Audience to Engage with Your Content

Engagement is a key in any content marketing strategy, but engagement is not a given unless you truly train your audience. Here’s how.



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Jessica PaxsonOctober 9, 2019Comment
The Real ROI of In-Person Events: Successful Entrepreneurs Share Their Stories
The Real ROI of In-Person Events: Successful Entrepreneurs Share Their Stories

Investing in events can feel really intimidating. Is there a real return on investment? These successful entrepreneurs share their stories.



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Jessica PaxsonOctober 7, 2019Comment
My 27th Birthday Year in Review: Lessons Learned + Things to Try
My 27th Birthday Year in Review: Lessons Learned + Things to Try

For my 27th birthday, I’m reflecting on what I’ve learned, what I haven’t mastered yet, and what I want to try in the coming year.



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Jessica PaxsonSeptember 30, 2019Comment
3 Tips to Never Write Copy from Scratch Again
3 Tips to Never Write Copy from Scratch Again

Owning an online business means writing, almost daily. This blog post is to help you help yourself with some key copywriting tools, so you never have to write from scratch again.



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Jessica PaxsonSeptember 25, 2019 Comments
A Copywriter’s Perspective: Why I Made the Switch to Flodesk
A Copywriter’s Perspective: Why I Made the Switch to Flodesk

Discover why I made the switch to Flodesk, how my email marketing improved, and why you might want to make the switch, too.



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Jessica PaxsonSeptember 18, 2019 Comments
Brands That Book Podcast Interview | Moving Beyond a Client Profile

 In this interview with Jess Jordana, you’ll learn how to get past the client profile you mapped on paper, and start actually reaching them with your message.



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Jessica PaxsonSeptember 6, 2019Comment
The Creative Speaker Podcast Interview | The Missing Link to Your Conversions
The Creative Speaker Podcast Interview | The Missing Link to Your Conversions

In this podcast interview with Jess Jordana, uncover the missing link in your website copy that’ll turn browsers into buyers on the regular.



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Jessica PaxsonSeptember 6, 2019Comment
Bokeh Podcast Interview | Captivate, Connect, and Clone Your Ideal Clients with Copy
Bokeh Podcast Interview | Captivate, Connect, and Clone Your Ideal Clients with Copy

In this podcast interview with Jess Jordana, find out how to captivate, connect, and clone your ideal clients with your website copy.

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Jessica PaxsonSeptember 6, 2019Comment
Blending Value + Voice: The Recipe for Writing Copy to Grow your Brand and Increase Conversions
Blending Value + Voice: The Recipe for Writing Copy to Grow your Brand and Increase Conversions

Give value! Show your personality! Connect! Convert! Your message is not an easy job, but this post will break down how to effortlessly blend value and voice with your words - without pulling your hair out.



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Jessica PaxsonAugust 30, 2019Comment
Killer Client Testimonials: how to get them + how to share them
Killer Client Testimonials: how to get them + how to share them

Your primary job as a business owner is to deliver results. But how do you make sure you get the right testimonials? And how do you share them when you do?



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Jessica PaxsonAugust 29, 2019Comment
Anatomy of an About Page that Connects and Converts
Anatomy of an About Page that Connects and Converts

Your About Page isn’t just an encyclopedia of random YOU facts. All of your website copy should aim to accomplish the main goal -- more customers or clients. Here’s how.



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Jessica PaxsonAugust 28, 2019Comment
Your Home Page Copy Has ONE Job
Your Home Page Copy Has ONE Job

Your Home Page copy has ONE JOB it needs to accomplish, I’ll teach you how, and give you a sweet resource to help you through the process.



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Jessica PaxsonAugust 27, 2019Comment
Copy Hack: How to Hook More of the RIGHT People with One Sentence
Copy Hack: How to Hook More of the RIGHT People with One Sentence

It’s time to dive deep into not only how to attract the right people, but how to repel the wrong ones - and why your current message isn’t doing the job.



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Jessica PaxsonAugust 26, 2019 Comment
 3 Ways to Edit Your Website Copy TODAY for More Conversions
3 Ways to Edit Your Website Copy TODAY for More Conversions

I don’t think you have to master copy to run a thriving business. Here are just a few strategies that you can apply to your EXISTING copy, to see change TODAY.




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Jessica PaxsonAugust 21, 2019Comment
When to be Clear vs. Clever in your Copy
When to be Clear vs. Clever in your Copy

The words on your website are more than just an information dump. But, combining clarity and personality is key in getting your visitors to stick around and convert.



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Jessica PaxsonAugust 14, 2019Comment
12 reasons your website copy can't wait till next year
12 reasons your website copy can't wait till next year

In this blog post, you’ll learn from experts in the creative industry on why your website copy just can’t wait until next year.



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Jessica PaxsonAugust 7, 2019Comment
Copywriting myths that might be holding you back
Copywriting myths that might be holding you back

If you’re abiding by these three copywriting myths, you might not only be losing out on clients, but you might be missing out on your best clients. Read on to learn more.



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Jessica PaxsonJuly 31, 2019 Comments
Do your website words sound like *literally* everyone else’s?
Do your website words sound like *literally* everyone else’s?

Get these tips and make sure your website copy doesn’t sound like literally everyone else in your industry.



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Jessica PaxsonJuly 24, 2019Comment
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“May you always lead from the beating in your chest.” -Jason Mraz