The Creative Speaker Podcast Interview | The Missing Link to Your Conversions
If you don’t know Jessica Rasdall, you might be living under a rock -- but I’ll let it slide if you go follow her, pronto.
I met Jess on none other than the Instagramz. We bonded over our iced coffee tendencies, and I joined her Speaker Circle Mastermind because of a video message she sent me in response to my DM (personalization + human touchpoints matter).
I thought I joined to hone my speaking skills and position myself as an educator -- and I DID THAT -- but, apparently, I also joined to change my life and the trajectory of my business. That mastermind retreat was where the idea of The Promptlate Shop was born!
Jess is unparalleled in her expertise when it comes to speaking to fuel your business, not distract from it. She’s also like the best biz friend you always wish you had, and it feels like that even when you listen to her podcast.
This episode was STRAIGHT FIRE. Listen in here.
Here’s just a bit of what you’re gettin’ into:
Conversion is moving somebody to action with your message
There are steps to get to this point
There is no “easy” button to get someone to take action based on your message. You must establish a connection with them.
The Harvard Business Review actually says that highly connected clients and customers are 52% more valuable on average than the highly satisfied client or customers
If your audience doesn’t feel connected to you and your brand, then they're not going to come back and they're not going to tell their friends.
Rather than immediately addressing someone’s problems and offering solutions, you have to encourage and connect with them by showing them what they’ve achieved so far in a good light so they don’t feel….
like you’re discounting all the hard work they have put in up until this point
like you’re throwing their problems right into their face
Next you have to show them what is possible on the other side of their obstacles
The last step in the process is conversion. This is where you offer to give them all of the tools they need to overcome their obstacles and achieve their desired results
People get tripped up here because they finish talking about the possible results without telling somebody specifically and boldly how to get there because they don’t want to come off “salesy”
It's really annoying to see something that you want, but don't know how to get. Make your solution and offer clear at this point. Don’t be afraid to make the ask after you’ve laid all this groundwork
This process/technique can be applied to everything from your sales/landing page to your “about me” page on your website
Like I said. Fire. Don’t forget to tag me on Insta, wherever you’re listening -- and feel free to DM me your biggest takeaways + how you’re applying this to your biz!
I’m so grateful to Jess for having me on, I’m grateful for her influence on my business, and dang she’s got a good name, right?!