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Guest Post: How to Get Your Ideal Clients to Notice You
Guest Post: How to Get Your Ideal Clients to Notice You
Jessica PaxsonMay 1, 2020Comment
Why I Decided To Run Facebook Ads
Why I Decided To Run Facebook Ads
Jessica PaxsonApril 29, 2020Comment
Website Copy Makeover: in the details, darling
Website Copy Makeover: in the details, darling

Do you have more than one audience you want to serve, but don’t know how to get your website to speak directly to each without confusing the other? I’ve got you!

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Copy Makeover StoriesJessica PaxsonMarch 27, 2020Comment
Website Copy Makeover: Chelsea B. Foster
Website Copy Makeover: Chelsea B. Foster

Infusing your personality and brand voice into your messaging is key to creating a space for your dream clients to know, like, trust you, and BUY from you.

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Copy Makeover StoriesJessica PaxsonMarch 26, 2020Comment
How to Craft an Evergreen Email Marketing Sequence
How to Craft an Evergreen Email Marketing Sequence
Jessica PaxsonMarch 25, 2020Comment
Website Copy Makeover: The Kale Club
Website Copy Makeover: The Kale Club

In today’s web Copy Makeover Story, I’m sharing how possible it really is to stand out in your industry and reach your ideal clients through strong brand messaging.

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Copy Makeover StoriesJessica PaxsonMarch 13, 2020Comment
Case Study: 3 Reasons Promptlates are the DIY Route to Clear Web Copy
Case Study: 3 Reasons Promptlates are the DIY Route to Clear Web Copy

Do you struggle to clearly write your website copy in a way that tells YOUR story while also resonating with your ideal clients? I’ve created the one-stop solution just for you!

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Copy that ConnectsJessica PaxsonMarch 11, 2020Comment
Website Copy Makeover: Nourished by Nutrition
Website Copy Makeover: Nourished by Nutrition

In this edition of Copy Makeover Stories, we’re looking at the power of overhauling your brand message and truly stepping into your own story.

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Copy Makeover StoriesJessica PaxsonMarch 6, 2020Comment
Why Creativity is Not The Problem with Your Content Creation
Why Creativity is Not The Problem with Your Content Creation

Discover why the #1 excuse for not creating quality, consistent content—I’m not creative!—shouldn’t actually be holding you back.

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Jessica PaxsonMarch 4, 2020Comment
A Monthly Brand Messaging Audit: What It Is and Why You Need One
A Monthly Brand Messaging Audit: What It Is and Why You Need One

Ever feel like your copy just DOESN’T reflect your business anymore? A monthly messaging audit might be the key to knowing what needs tweaking and changing as things shift and change inside your business.

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Jessica PaxsonFebruary 26, 2020Comment
Case Study: Repurposing Web Copy + Content Creation Made Easy
Case Study: Repurposing Web Copy + Content Creation Made Easy

Is your website copy sitting pretty while you slave away over content creation for your business? Find out how to repurpose you web copy like a pro.

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Copy that ConnectsJessica PaxsonFebruary 19, 2020Comment
Case Study: How to Write Website Copy that Speaks Directly to your Audience
Case Study: How to Write Website Copy that Speaks Directly to your Audience

Do you struggle to clearly write your website copy in a way that tells YOUR story while also resonating with your ideal clients? I’ve created the one-stop solution just for you!

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Copy that ConnectsJessica PaxsonFebruary 12, 2020Comment
BTB Podcast Interview | 5 Tips for Writing Website Copy Quickly
BTB Podcast Interview | 5 Tips for Writing Website Copy Quickly

Writing website copy can seem like a painful process. But it doesn’t have to be! Here are 5 tips to writing effective copy like a rockstar.

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Jessica PaxsonFebruary 7, 2020Comment
The Ultimate Guide to Crafting a Client Welcome Packet: Part Three
The Ultimate Guide to Crafting a Client Welcome Packet: Part Three

In this jam-packed blog post, we (a copywriter and systems strategist!) are taking you through all the components you need to craft a killer client welcome packet—and what to write inside of it.

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Jessica PaxsonFebruary 5, 2020Comment
The Ultimate Guide to Crafting a Client Welcome Packet: Part Two
The Ultimate Guide to Crafting a Client Welcome Packet: Part Two

In this jam-packed blog post, we (a copywriter and systems strategist!) are taking you through all the components you need to craft a killer client welcome packet—and what to write inside of it.

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Jessica PaxsonJanuary 29, 2020Comment
The Ultimate Guide to Crafting a Client Welcome Packet: Part One
The Ultimate Guide to Crafting a Client Welcome Packet: Part One

In this jam-packed blog post, we (a copywriter and systems strategist!) are taking you through all the components you need to craft a killer client welcome packet—and what to write inside of it.

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Jessica PaxsonJanuary 23, 2020Comment
Females on Fire Podcast Interview | Why Your Audience Isn’t Taking Action
Females on Fire Podcast Interview | Why Your Audience Isn’t Taking Action

You know your audience is showing up, but they aren’t taking action. What gives? Today’s podcast shares simple tips to get your audience to trust and buy from you.

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Jessica PaxsonJanuary 15, 2020Comment
Name the Lies You Tell Yourself and Change Your Year
Name the Lies You Tell Yourself and Change Your Year

In the New Year, it’s easy to imagine the different actions we’ll take to get to our goals. But, sometimes the lies we tell ourselves stop us in our tracks before we can ever get moving.

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Jessica PaxsonJanuary 8, 2020 Comment
The Business Owner’s Guide to Using Social Media for Market Research
The Business Owner’s Guide to Using Social Media for Market Research

Market research doesn’t have to be overwhelming - which just a few strategic tips, you can turn social media into a market research machine.

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Find Your Voice, Copy Tips, Business TipsJessica PaxsonNovember 13, 2019Comment
How to Write Copy for ANY Page on Your Website
How to Write Copy for ANY Page on Your Website

Learn more about how to write copy that sells for any page on your website. This formula will help you craft an irresistible message from start to finish.

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Find Your Voice, Copy Tips, Business TipsJessica PaxsonOctober 30, 2019Comment
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“May you always lead from the beating in your chest.” -Jason Mraz