a hopeless romantic
words girl
who was
BORN to obsess
But Forced By Society To Disguise It As Cool & Casual
Copy Crafted to Expose Your Obsession-Worthy
®
welcome to my little corner, CEO gals.
Copy that sounds like you is cool.
Around here we don’t stop until the words on the page embody you. That’s the secret to the kind of sales that only come from your audience feeling your presence enough to take action.
Connection is the #1 driver of quality conversions.
The thing is: you don’t actually have to spend hours writing it. I’ll do that for you.
I’ll Cut To The Chase:
words girl & hopeless romantic with a track record of compounding conversions since 2018
I write copy that fuels pure obsession.
Copy that converts is so 2020.
I’ve always said it’s not about showing up, it’s about getting THROUGH.
That’s truer now than ever before.
With the clutter of the internet and the clamber of our digitized brains, what used to work now feels commonplace. Dare I say, a little… tired?
What used to work?
- Contrived novelty & hype
- False (or fear mongering) urgency
- Just showing up — like a lot
What gets results now?
- Cultivating familiarity
- Getting situationally specific
- Values, nuance, health, humanness
(for the highest converting CEO gals I know)
My unique approach to writing for clients isn’t a framework.
It’s more of an artful smushing together of some
Recipe for nailing a high-converting brand voice
- 1 part existing thought leadership & hot takes
- 2 parts stalking skills
- 1 part method acting
- 1 part human buyer psychology
- 1 part launch experience & strategy
Instructions
It Creates Big Girl Business Type of Leverage.
Copy that sounds like you and sells is cute. But the kind of copy and messaging created around here?
let's just ask these lovely gals
I'm a copywriter whose sole mission is to expose your obsession-worthy® in words so filled with your whimsy and nuance that nobody could have possibly written them but you.
Turns out, it makes more sales than your Average Jane on the internet.
I think they call it defying industry standards?
omg i’m obsessed with them
Trusted Copywriter for some of the most TRUSTED
6 & 7-figure business women in the game
Kelly got her brainspace back and better results
My client Kelly went from outsourcing her copywriting and only getting back generic, overly salesy words that just didn’t feel like her to no longer feeling like she had to write to get her message across, getting her brain space back, and seeing results like a $30k launch from a low-cost membership, $54k course launch, and her first $100k month, without having to write it all herself.
Julie’s clicks, opens, and conversions went up
My client Julie went from constant HEAVY LIFTING to show her people why they should buy to increased click rates, open rates, AND conversions backed by the confidence and certainty that her people WILL thoroughly connect and feel seen by the copy she’s sending them to.
The one where
Joy and Ben almost tripled their annual income
My clients Joy & Ben took their annual income from $54k to $140k following their new copy and constantly heard from clients that they chose to sign with them because they felt deeply connected to their one-of-a-kind story. (One they hadn’t even been able to tell at ALL before working with Jess.)
The one where
Lacey's copy went from just good to making all her efforts worth it
My copy was good before, but it wasn’t GREAT. It did the job, but didn’t over-deliver. After working with Jess, I feel more excited to send people to my website. Like all my visibility efforts actually pay off because I’m excited about and connected to where I’m sending that traffic. It makes everything else better and easier! Jess really took the time to understand me and my voice. She added in jokes and specific wording in all the right places. It didn’t just feel like great copy, it felt like great copy for ME. That is truly hard to come by in an AI world!
The one where
The one where
Ready to cross “bring copy up to speed” off your endless CEO to-do list?
I’ll take care of it so you can add back things like…
- Time with your kiddos
- Date nights during the week
- That trip you’ve been wanting to take
- All the other needle-moving tasks that are actually your job
you should totally be next
I work with seasoned multi-6 and 7-figure CEO gals to take them out of the “only person who can write copy” seat.
I don’t just get the words done, either. I multiply their efforts by connecting threads through their extensive body of work into one solid message (on whatever page we’re working on) that ACTUALLY SELLS.
It’s time to stop letting your VA repurpose your launch content into emails.
It’s time to stop extending that due date on copy tasks that inevitably fall on your plate.
It’s time to stop feeding ChatGPT your last email sequence, asking it, “What are the holes in this?”
It’s time to stop settling for “industry standard” conversion rates when you could actually be getting RIDONKULOUS results from sending the same amount of the right humans to better performing copy.
“I’ll take a whack at it.”
In the words of Hallie Parker from The Parent Trap,
An entire day devoted to a copy asset of your choosing + you doing whatever-the-heck you want instead of writing.
I can handle your choice of sales page, website pages, emails, landing pages, or a custom combination that suits your needs.
This is my most popular booking with clients because it's quick, powerful, and delivers a satisfying ROI.
Copy VIP Days
I’m Jess: Copywriter for those CEO gals
WORDS WERE MY DREAM, BUT THIS WAS NOT ON MY BINGO CARD
You know, the ones we all know, love, and obsess over? Those are my girls.
I’ve had the super cool job of creating Connection-Led Conversions® for coaches, consultants, and creatives at the multi-6 and 7-figure level for the past 8 years.
In 2015, I was freshly married & graduated & transplanted to a new city, journaling in a coffee shop. You know, as one does in those thin, ethereal moments of crafting a life from nothing even though it just feels like being poor and behind. To be young again.
I asked myself: “If you could do ANYTHING, what would it be?”
I wrote: I want my words to touch the hearts of millions.
And dammnnnn if I didn’t call my shot.
10 years later, I’m living in that dream and then some:
How very Babe Ruth of me, right?
- Announced I was a copywriter & filled up with clients in 1 week
- Been booked out ever since
- Served 154 clients (and counting)
- Written 100s of websites showcasing my clients’ uncopyable value
- Crafted copy for 60+ launches
- Defied industry standards with conversions that compound
- Written words for clients that have touched beyond millions by now
I get paid for my brain, work around 2-3 days a week, and get to be present as a girl mom & lifestyle-loving gal.
Plus it looks even sweeter than I could’ve imagined:
This feels like a hard-won statement for me, but:
I really really love my job. And I really really love my life.
Coming back to that as my truest truth has been a long road, but I’m so proud and relieved to be here doing what I love.
Welcome to the chalant
side of the internet
SUBSCRIBE TO OBSESSION-WORTHY®
Born to obsess, forced to disguise it as cool & casual? Yeah, we’re not doing that anymore.
In a world of nonchalance, I believe healthy obsession is a lost art. Doing a deep dive on something, letting it live rent-free in your head until you do something about it? I think it’s one of the greatest pleasures in life. This is a publication on Substack where I finally let life, business, and the bettering of it all bleed together. As they tend to do. I’m rebranding the art of obsession & documenting the enjoyment that comes with seriously trying. Wanna read along?
You’ll find Circa 2012 Blogesque Convos on things like:
Online business, what I’m doing to get my creativity back, the state of attention, mom life, analog hobbies, and sometimes-smutty fiction.
I promise you’ll either walk away with a lesson you can apply to your business or your messaging — or maybe a simple share that turns into your next obsession.
DIY Your Website & Sales Copy with the OG Resource That Doesn’t Miss
GET THE PROMPTLATES®
I created The Promptlates® in 2019. AI? We didn’t even know her yet. What I did know was that more business owners than I could possibly help were struggling to sell what they do best simply because they couldn’t articulate why someone should care.
even 8,000 students & 6 years in
There were templates and how-to’s out there. But nothing that actually helped these already-talented business owners do what was MOST important:
Take the value inside their heads and turn it into...
This former AP English teacher got on her soapbox and came up with a new format:
a readable, unique take someone could be wowed enough by to take action on.
Prompts to get your genius out of your head and onto paper
01.
Templates to help you craft it into copy that sells
02.
Video mini-lessons to guide you through the "why" of the process
03.
The Promptlates® have helped 8,000+ business owners sell WHAT they do and WHY it’s different with clarity they’ve never experienced before.
And now with AI in the conversation? I’ve had past students come back and tell me The Promptlates® are more valuable than ever to help them put out original copy without reinventing the wheel.
120 spots sold out in 24 hours
44 sales in 11 minutes after cart open
6 high ticket sales in 12 hours after cart open
40% conversion rate from wait list
$323k launch ($200k increase)
$97k launch
Tripling annual income
12% sales page conversions
16% increase in landing page conversions
9% sales page conversions
$2M from sales page copy
51% open rate
$160k launch with a small list
Hit first $100k month
4.6% sales page conversions with high ticket offer