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Never heard of it? Let me break it down for you...
In this everyone’s-already-said-it world, we only buy things our bestie would sell to us.
What does that mean?
LITERALLY: As soon as my best friend GUSHES to me about something, click, add to cart, no questions asked.
FIGURATIVELY: You can become that trusted friend for your audience--the friend they want to follow along with, listen to everything you say, and take your recommendations without a second thought. Why would they do that? Because they trust that you are FOR THEM, you’re in their corner, and you want them to become the best versions of THEM that they can be.
But, here’s the deal: The Bestie Effect is not something you can snag a one-size-fits-all template for.
The Bestie Effect only comes from showing up as YOU--wholehearted, unashamed--again and again.
It comes from listening to the people who are RIGHT IN FRONT OF YOU, like they are the only ones in the room (because THEY ARE, right now).
"And who knows whether you have not come to the kingdom for such a time as this?"
This is TRUTH. And it’s all well and dandy, but…
I hear you, over there:
"Jess, I can’t stand out; I’m #sobasic, just like everyone else"
"I’m late to the game"
"Everyone’s already said it--like, ALL OF IT"
"Be myself? Who even AM I?"
"I know who I am, but I don’t know how to translate my personality into WORDS and POINTS OF CONNECTION!"